Fátima Dueñas

Fátima Dueñas

Author

Fátima Dueñas is a savvy marketing professional and content creator with a proven track record of helping brands connect authentically with their audiences. With a Bachelor’s degree in Communication and years of experience across industries like remote work, sustainability, automotive, and floriculture, she blends creativity with strategy to drive results. When she’s not crushing it behind a screen, Fátima loves to hike, swim, and spend time with her friends and family — both furry and human!

A DYNAMIC CAREER ROOTED IN EXPERIENCE

Fátima has established herself as a trusted authority in the field. Her expertise includes:

  • Founding and leading a communications department.
  • Developing internal and external communication strategies to boost alignment and engagement.
  • Crafting tailored content for international markets.
  • Designing visual materials and cohesive brand identities.
  • Community management and creating impactful digital and social media campaigns.
  • Spearheading incentive programs.
  • Conducting in-depth buyer persona research and competitive benchmarking to optimize customer journeys and improve sales performance.
  • Organizing wellness initiatives to enhance team dynamics and foster a sense of belonging, showcasing her ability to balance creativity with a deep understanding of human connection.

Fátima’s adaptability and results-driven approach consistently deliver results that help businesses reach their goals.

AT THE HELM OF MARKETING INNOVATION

Currently, Fátima serves as the Marketing Coordinator at We Work Remotely, the largest remote work community in the world. With over 6 million visitors, We Work Remotely is the #1 destination for finding and listing incredible remote jobs. In this dynamic role, she strives to craft experiences and share compelling stories that resonate with diverse, global audiences. Fátima oversees content creation, marketing campaigns, social media, brand partnerships, and community management. She then leverages data-driven insights to inspire continual growth.

LIFE BEYOND THE SCREEN

Outside of work, Fátima is all about staying active and connected. She enjoys hiking scenic trails, swimming, and laughing with family and friends. A lifelong animal lover, Fátima is happiest when surrounded by paws, fins, or feathers.

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